Listing on Quick Commerce is not automatic; it is a negotiation.
- Easiest Entry : Flipkart Minutes (Self-serve).
- Hardest Entry : Blinkit (Curated/Gatekept).
- The "Hidden" Cost : Blinkit often requires a ₹25,000 "Ad Wallet" deposit to start.
- The 2025 Disruptor : Flipkart Minutes is offering 0% Commission on items under ₹1,000 to capture market share.
The Quick Commerce war is over. Speed won. For a modern brand, being on Zepto or Blinkit isn't just a "sales channel"—it is your new billboard. But unlike Amazon, you cannot just "sign up and sell." These platforms operate like digital dark stores, meaning they are hyper-selective about what they stock.
1. Zepto: The "Tiered Commission" King
Zepto is transparent but expensive for high-value items. They operate on a Dark Store model, meaning your inventory sits with them.
The Process:
- Go to the Zepto Vendor Hub. :
- Submit GST, FSSAI (for food), and Cancelled Cheque. :
- The "God" Tip : Zepto prioritises brands that can guarantee 95% Fill Rates. If you can prove you have a solid supply chain (via a partner like Edgistify), you get approved faster.
2. Blinkit: The "Pay-to-Play" Fortress
Blinkit (owned by Zomato) is the hardest to crack. They view themselves as a "Curated Mall," not an open market.
The Process:
- Fill out the Blinkit Partner Registration Form.
- The Reality Check: You will likely hear nothing for weeks unless you have a connection.
- The "Hidden" Cost: Most new brands are asked to deposit ₹25,000 - ₹50,000 into a non-refundable "Ad Wallet" to get approved. This forces you to spend on ads immediately.
Commission: Ranges from 8% to 15%, but the real cost is the "Marketing Spend" they demand to keep you visible.
3. Swiggy Instamart: The "Category Manager" Game
Swiggy Instamart is less automated than Zepto. Your success depends entirely on the Category Manager(CM) assigned to your cluster.
The Process:
- Register on the Swiggy Partner website.
- The "God" Tip: Do not wait for the email. Find the "Category Manager - [Your Category]" for your city on LinkedIn. Pitch them your "Velocity Plan" (how fast you will sell), not just your product.
Commission: 15% - 25%
- Warning : They have strict "Return to Vendor" (RTV) policies. If your product doesn't sell in 14 days, they will send it back at your cost.
4. Flipkart Minutes: The 2025 Disruptor
Flipkart is late to the party, so they are buying their way in with aggressive pricing.
The Process:
- Log in to Flipkart Seller Hub (Self-serve).
- Select "Minutes" as your fulfilment channel.
- The Advantage: If you are already on Flipkart, you can "one-click" enable Minutes for supported pin codes.
2025 Commission Policy:
- 0% Commission for products selling below ₹1,000.
- Why? They want to flood their dark stores with affordable inventory to kill Zepto. Join now before this offer ends.
The Trap: Why "Just Listing" Will Bankrupt You
Getting listed is only 10% of the battle. The other 90% is Operational Survival. Quick Commerce platforms punish you for two things:
- Stockouts : If you run out of stock for 1 hour, your ranking drops for 1 week.
- Expiry issues : If you send short-expiry stock, they will reject the entire truck, charging you a penalty.
This is where most brands fail. They try to manage 4 different platforms with 4 different dashboards, leading to chaos.
The Solution: Edgistify as Your "Q-Commerce Backbone"
You don't need a "listing agent"; you need a Supply Chain Orchestrator. Edgistify acts as the middleware between your factory and these platforms.
1. The "One-Click" Integration
Instead of logging into Zepto, Blinkit, and Swiggy separately, use Edgistify's Unified OMS.
- Benefit : Inventory is synced in real-time. If you sell a unit on Zepto, stock is deducted from Blinkit instantly. Zero Overselling.
2. Appointment-Based Replenishment
Quick Commerce warehouses (Dark Stores) have tiny receiving windows (often 30 mins). If your truck is late, it gets rejected.
- Benefit : Edgistify uses Appointment-Based Delivery to ensure your stock hits the dock at the exact right minute, eliminating rejection fees.
3. The "Sonic" Alternative
Why pay 18% commission to Zepto?
- Benefit : Use Edgistify Sonic to enable Same-Day Delivery on your own website. We store your stock in our dark store network, allowing you to offer "Blinkit-like" speed while keeping 100% of the data and margin.